The Orange Otter 2,100 followers before the doors opened

What they needed

A brand-new café and bar and an opening date to hit. The owners needed people to know the name, want to come in, and find it on Google, all before the doors opened. And they needed the place itself finished.

What we did

• Built the website, a scroll-through journey that walks you through the café, live weeks before opening
• Set up the Google Business Profile so the café shows up in local searches from day one
• Launched and ran the Facebook and Instagram pages through the build-up
• Designed the menus, shop signage and window stickers, all in the same brand
• Sourced the staff uniforms
• Helped source the fit-out: upholstered seating from D&P Upholstery in Gateshead (a previous client of ours), the marble tops for the new seating area, and even the back door, from another local business

Why it works

One team, one brand, every touchpoint. The window stickers, the menus, the website, the Google profile and the first posts all look like the same place, because the same people made them. And because we know local businesses, we could find the trades to finish the room as well as the marketing to fill it.