YCFDigital Marketing Strategy for North East Businesses
A clear plan for where your customers are and how to reach them, with competitor analysis built in. No jargon and no 60-page report nobody reads, just what to do, in what order, and why. For businesses across Washington, Sunderland, Newcastle, Gateshead, Durham and the North East.
- Step 1 · Audit
Where you are now
We look at your website, Google profile, social media and reviews, and tell you honestly what’s working and what isn’t.
- Step 2 · Audience
Who you need to reach
Who buys from you, where they live and where they spend their time online, from Washington to the wider North East.
- Step 3 · Competitors
What the competition’s doing
Competitor analysis built in: who shows up when your customers search, how often they post, what their reviews say, and where the gaps are.
- Step 4 · The plan
Your flight plan
A clear, month-by-month plan: which channels to use, what to fix first and what to post. Plain English, with your brand bible behind it.
- Step 5 · Lift-off
Then we fly it
We can run the whole plan for you, or hand it to your team. Either way, we check in on what’s working and adjust.
Get your plan
Why a plan beats posting and hoping
Most small businesses do a bit of everything when they have time: a post here, a boost there, a website that hasn’t been touched in years. It’s hard to know what’s working, so nothing gets the attention it needs.
A strategy fixes that. It tells you where your customers actually are, what to focus on first, and what you can safely ignore.
Competitor analysis built in
We look at the businesses your customers compare you with: who shows up when people search locally, how they come across on social media, what their reviews say and how their websites perform. Then we show you where you can stand out.
A plan you can actually follow
You get a month-by-month plan in plain English, covering your Google Business Profile, website, social media, content and reviews. Every client also gets a brand bible, so whoever does the work, it looks and sounds like you.
We can do it all for you
Because we run social media, shoot photos and video, build websites and look after Google profiles in-house, we can deliver the whole plan for you. Or, if you’ve got someone on your team, we’ll hand it over and check in along the way.
Digital Marketing Strategy: your questions answered
What does a digital marketing strategy include?
An audit of where you are now, who your customers are, a look at your local competitors, and a month-by-month plan covering your Google profile, website, social media, content and reviews.
Is it just a report?
No. It’s a practical plan in plain English, and we can carry it out for you. Most businesses use us to deliver it, but you can hand it to your own team.
Do you look at my competitors?
Yes, competitor analysis is built into every strategy. We look at who shows up locally, how they come across online and where the gaps are for you.
Can you guarantee results?
Nobody can honestly guarantee rankings or sales. What we can do is focus your time and money on the things most likely to work, and check in regularly on what’s actually happening.
Do you work with businesses outside Washington?
Yes. We work with businesses across Sunderland, Newcastle, Gateshead, Durham and the wider North East. Call 07440 121487 for a chat.
Ready for a proper plan?
Send us your website or social media link and we’ll tell you honestly where we’d start.
Monday to Friday, 8am to 4.30pm · socialmedia@youcanflymedia.co.uk