What to post when you run a trade business

If you run a trade business, you’re out on jobs all day. The last thing you want at 9pm is to stare at a blank screen wondering what to post. The good news: you already have more content than most businesses. You just need to catch it.

Here are twelve ideas that work for builders, kitchen and bathroom fitters, cleaners, roofers, mechanics and every other trade we work with across the North East.

Show the work

• Before and after. The most reliable post there is. Same angle, same light, two photos.
• The job in stages. Ground broken, walls up, roof on, finished. People love following a build.
• One detail, up close. A neat joint, a straight cut, a clean finish. It shows you care about the bits nobody else notices.
• The tools of the trade. A new van, a new bit of kit, a well-organised workshop.

Show the people

• Meet the team. A photo and two lines about each person who might turn up at a customer’s house.
• A day in the life. A few short clips from the van, the site and the brew stop.
• The owner on camera. Even thirty seconds talking about a job you’re proud of. People buy from people.
• Your uniforms and van. It sounds small, but a smart team looks like a team you can trust.

Show the trust

• A customer review, shared as a simple graphic with the photo of their job.
• Answers to the questions you get asked every week: how long does it take, do I need planning, what does it involve?
• Your accreditations, insurance and guarantees, explained in plain English.
• Where you’ve been working this week. Local customers like knowing you’re just round the corner.

Make it easy for yourself

Take photos as you go, not at the end. Hold the phone landscape for the website and portrait for reels. Clean the lens on your jeans first. And don’t worry about being polished: real jobs and real faces nearly always do better than slick graphics.

If you’d rather someone else did the posting, that’s exactly what we do. You send us the photos and clips from site, and we turn them into a plan, write the captions and post at the right times, all matched to your brand.

Want a hand with yours? Call 07440 121487 or send us a link to your page and we’ll tell you honestly what we’d change.